The Utrecht Region: A Strategic European Hub for Chinese Companies

Located in the heart of the Netherlands and the European Union, the Utrecht region offers Chinese companies direct access to one of the world’s most attractive markets. From Utrecht, businesses can efficiently reach the EU’s approximately 450 million consumers with high purchasing power. Excellent connectivity by rail, road and air links the region to major European cities and logistics hubs, enabling companies to scale operations and grow market share across Europe, as well as into Africa and the Middle East. For Chinese firms seeking sustainable market entry and long-term growth in the EU, Utrecht provides a highly strategic base.

The region is internationally recognised as a global hotspot for knowledge and technology. Utrecht hosts strong innovation ecosystems in areas such as life sciences & health, green energy, digital infrastructure and advanced mobility. Close collaboration between universities, research institutes and industry creates an environment where innovation moves quickly from research to application. For Chinese companies, this opens opportunities for technology partnerships, joint ventures and R&D collaboration, supporting access to advanced European know-how while accelerating product development and innovation.

Utrecht also offers access to high-quality brands, established business networks and deep local expertise. The Netherlands has a long tradition of international trade and cooperation, making it a natural environment for cross-border partnerships. Combined with a stable and predictable regulatory framework, strong intellectual property protection and transparent governance, the region provides reassurance for long-term investment. While EU regulations are rigorous, they are clear and consistently applied, giving companies confidence to operate, innovate and protect their assets.

Finally, the Utrecht region actively supports international companies in setting up and expanding their European presence. Businesses benefit from government support programmes, incentives for R&D and sustainability-driven sectors, and a collaborative public–private ecosystem. Establishing a foothold in Utrecht also helps companies diversify risk by reducing dependence on a single market and mitigating geopolitical or trade-related uncertainties. Chinese companies are warmly invited to experience the region firsthand through a fact-finding visit—an opportunity to explore the ecosystem, meet partners and discover why Utrecht is a compelling and reliable hub for European operations.