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Backroads
Backroads
About the company
Backroads is a global leader in active travel, specialising in guided walking, hiking, biking and multi-adventure trips. Founded in the United States, the company has built a strong international reputation for high-quality travel experiences that combine outdoor activities with comfort, cultural immersion and personalised service.
With decades of experience in designing and operating active holidays, Backroads serves travellers worldwide who are looking for carefully curated trips in destinations across Europe, North America and beyond. The organisation is known for its strong customer focus, operational excellence and attention to detail throughout the entire travel experience.
A global approach to active travel
Backroads offers a broad portfolio of trips tailored to different interests and activity levels, ranging from leisurely walking tours to more challenging cycling and multi-sport adventures. The company works with experienced local guides and partners to deliver authentic experiences, while maintaining consistent quality standards across all destinations.
Innovation and continuous improvement play an important role in Backroads’ operations. By combining local knowledge with a global operating model, the company is able to scale its activities internationally while preserving the personal character of its trips.
Establishing European operations
To support its growing European activities, Backroads expanded its operations by establishing a presence in the Netherlands. From its base in the Utrecht Region, the company coordinates European operations and strengthens collaboration across its international teams.
ROM Utrecht Region supported Backroads during the process of setting up its European operations. This included guidance on the Dutch business environment and practical support in establishing a presence in the region, helping Backroads make a smooth transition into the European market.
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